Kentucky Fried Chicken and global fast-food industry Essay Example

Kentucky Fried Chicken and global fast Kentucky Fried Chicken and global fast-food industry Paper Kentucky Fried Chicken and global fast-food industry Paper KFC is a growing company that always tries to expand its business size, by the year 2000, the number of restaurant established outside US, where KFCs headquarter resided, accounted 50% of its total restaurants. Expansion strategy of KFC followed the classic internationalization strategy, which is characterised by (1) expand first to nearest countries (market) from the KFCs headquarter in US, then (2) as those markets grow, gradually expand into farther markets. This strategy was apparently applied by KFC to maintain the control over its restaurants in another countries while learning, and preparing for further expansion in the future. This strategy apparently has the advantage of ease of control; according to KFC management, the nearer the country of expansion, the easier the control. Although this idea is sounds good to hear, it also implies the weakness of KFC management, the lack of communication ability; because of this weakness, KFC was afraid of losing the control over its subsidiaries and franchises restaurants. However, this fear is not relevant in this internet age; the fast growing capability of internet makes it easier and easier for managers around the world to communicate and thus, control their subordinates in any other parts of the world. Another strategy is to establish new smaller headquarters in the region of expansion; for example one headquarter can be established in Latin America or in Asian to control the subsidiaries in the region. This smaller headquarters are, of course, under the direction of KFCs main headquarter in Kentucky, United States; their primary responsibility is to manage and control both KFCs company-owned and franchise restaurant. This strategy, I believe, will narrowing the width of span control by the KFCs management in the main headquarters, thus in the in will ease the control task conducted. The implementation of the latter strategy must also consider the financial position of the KFC company itself; one time KFC had a difficult periods where it had to closed its restaurants in Brazil because it lacked the cash flow needed to support an expansion program in that market. However, this strategy will show its result in long-term periods, thus, considering this matter and opportunities for expansion, I argue that KFC must first focus its resources to defend its market position in the countries where KFC had already gained superior brand preference such as in some Latin America and Asian counties. Failure to defend its market because of too much focusing in early entry strategy, will expose KFC to the risk that the existing market will slip away, while the new markets are doubt-able successful. The international markets, though attractive, were also exposing some risks, including political risks, economic risks, competitive risks, and behavioural risk; beside those external risks, KFC were also exposed to the internal financial risk since there were some periods where KFC lacked the financial cash flow needed for expansion. A strategy had already launched to counter the behavioural risk (risk implied from control over the franchise operations); in Mexico for example, KFC had eliminated all of its franchises and operated only company-owned restaurants, which enabled it to better control quality, service, and restaurants cleanliness. Unfortunately, there are no further explanation in the case about KFCs strategy to offset the other risks. Therefore, herewith I suggest that some other strategy should also be crafted in order to reduce the risk. For the time sake, I will limit the discussion of my recommendation only on strategy that I believe, in the long run, has the major impact towards KFC business, the competitive risks. This risk includes the risk derived from rivalry among competitors, new market entrants and new product innovations. KFCs main business is to sell chicken, this product was actually already become a traditional dish for some part of the world, and even some culinary expertise, in just a matter of time, will probably invent a new recipe that able to compete the taste of KFC fried chicken and wrote books on it. Consumers will buy the books, and make the fried chicken ala KFC by their own, they will not need to go outside, wait for the queue, and to pay more on something that actually they can make. Therefore there is a big chance that consumer will find out that KFC fried chicken is no longer a special menu. The concept of KFCs original recipe, in my opinion, is only a matter of time before the costumer become bored and leaves the KFC. The key buzzword for overcoming this risk is differentiation and develop a sustainable competitive advantage based on the differentiation. The strategy would have to include product differentiation, KFC should invent a secret recipe that exceeds the taste of any other ordinary chicken and the most important keeping on inventing, to keep up with changing costumer tastes. This strategy requires KFC to pay more focus on its RD division for invention, and marketing as a means of communicating the differentiation, and of course, secure its trade-secret as tight as possible. When the product differentiation does not act as a major source of attractiveness any longer, KFC should move on to another differentiation, the service differentiation, and/or distribution differentiation. For example: provide a service that can bind costumers in a long term relationship, such as establishing KFCs costumer clubs, or even online order-taking; a distribution differentiation can be achieved through, for example distributions via sales agents, such as satay seller in Indonesia; they will fry the chicken directly on costumer order, in front of the costumer itself. To reduce the risk of cannibalism, these agents are hired and managed under one or group of franchise restaurants in one local area.

Best Topics for Health Essays. Current Researches, Examples

Best Topics for Health Essays. Current Researches, Examples Best Ideas For Essay About Health Nowadays medicine is developing at high speeds, offering solutions and innovations in multiple fields. However, there are many situations, when the topic is too complicated: disability, euthanasia, cancer, mental diseases and much more. This is our reality, and we need to cope with ourselves. That is why medical students and students, who study health issues, often have a task to write about health. In this article, we’ll assist you in finding catchy issues, which will help to make your health essay impressive and strong. How to Choose a Good Topic Sometimes tutors give a certain topic to write about, so you don’t need to feel stressed about looking something crucial to discuss. You don’t need to make a decision which phenomenon or disease is urgent and what should be covered as soon as possible. In such a situation you can breathe out, relax and simply look for information online or in libraries. However, if you need to choose the topic on your own, you will have to collect all the ideas or get familiar with essay examples online. It may seem like a simpler path at first, but you need to be extra careful. Make sure you gather all of your strength and devote a few hours or even days to choosing a powerful essay topic. It doesn’t matter whether you already have some ideas about choosing a topic or are only getting started:   below we have collected ideas on the most popular and catchy topics, which can boost your creativity! Vegetarianism Nowadays more and more people decide not to eat meat or animal origin products. This leads to an increasing amount of vegetarian cafes and vegan restaurants. Some people feel sorry for animals. Others have problems with digestion. There are those, who take meat consumption for granted and those, who are quite definite. That is why the question of whether to eat meat or not is very debatable. Here are the topics, which you can use: Flaws of being a vegetarian; How vegans and vegetarians differ? What is the potential influence on health? Drawbacks of nutrition without meat; Can being a vegan heal our body and soul? Compare changes, which happened to your health, when you stopped eating meat. Extra Weight and Anorexia The modern world is full of limits, so women of all ages feel stressed about not looking like top models, who fill in pages of newspapers and websites. This leads to a rising amount of anorexia or extra weight cases. These two conditions are very dangerous because they can not only be harmful to health but also lead to death. Apart from covering nutrition issues, this subtopic includes emotional and psychological subjects. This makes such a topic worth a discussion. Here are some of the issues you can use: What causes obesity and other eating disorders? How to cope with bulimia and anorexia? Influence of feminism on the popularity of anorexia; Impact of weight disorders on behavior; How to cure bulimia? Cult of low weight in modern culture. Insomnia Our world is spinning so fast that we can’t cope with all the daily tasks.   Such an attitude causes lots of health issues, including insomnia. Majority of people simply can’t sleep and instead watch movies or surf their browsers just to kill time. Most of the people don’t even treat insomnia as an illness and can’t understand that it leads to serious consequences. The topics below will help you to write an essay on insomnia:   Ã‚  Ã‚   Insomnia: causes and effects;   Ã‚  Ã‚   How to put an end to insomnia?   Ã‚  Ã‚   Influence of test preparations on a quality sleep;   Ã‚  Ã‚   Sleeping pills: do they cure or harm your health?   Ã‚  Ã‚   Traditional medicine in treating insomnia;   Ã‚  Ã‚   What can cause long-lasting insomnia? Mental Diseases Mental diseases are quite controversial subjects, so you need to be careful when deciding to choose one of them. In such an essay you can discuss obsessions, phobias, addictions and much more. Just find anything you consider interesting and start researching the issue. Let us have a look at such topics: The essence of bipolar disorder; How to treat bipolar disorder psychologically; A positive influence of cognitive therapy on mental disorders; How mental disorders of childhood and adolescence differ? Impact of antidepressants on managing depression; How childhood abuse influences the development of various disorders? Health Care Services The cost of health services remains one of the most critical issues. However, there are still free services in some of the hospitals. Unfortunately, both of the options have their minuses, so every person needs to decide whether to spend huge amounts of money, to feel more secure or to choose free services and have doubts on the quality of services. These options greatly vary, so discussing this topic can be a big plus: Pros and cons of free and paid treatment; Should health care be free or must we pay for it? Benefits of health insurance; Self-treatment: how it affects our health? Comparison of private and public hospitals; The real cost of free treatment. Euthanasia Euthanasia is a very contradictory issue, and every country decides whether to legalize it or not. Some are strongly against it, while others don’t mind helping those, who are in constant pain. However, there are no people, who have a clear opinion on the topic. It is quite similar to the issues of a death penalty, but the difference is in the subject’s roles: the criminal and a terminally ill person. Who has a right to get relief? If you have ideas on this topic, you are always welcome to share them. Can death be a solution for a patient? An attitude of Americans to euthanasia; Do patients have a right to die? Moral aspects of euthanasia; Benefits and drawbacks of euthanasia; Compare the attitude of different countries to euthanasia. Steps of Your Essay When you have chosen the topic, it is the right time to write an outline and decide what type of an essay and style you will choose. There is a huge variety of writing styles and essay types, so it is important to choose the one, which will reflect your topic in the best way. We recommend you to stick to a cause and effect essay if else is not indicated. Below are a few tips, which will help you along the way: Edit your essay. It is an important part of writing an essay, so be very careful and attentive, when checking your work. If something seems out of place, you should find a way to improve it. Even if it is your first essay, you should definitely pay attention to editing and proofreading; Look for essay examples online. They can greatly simplify your life, boost creativity and help to explore the options you have. Surf through several examples, and you will get an overall idea of what to write about. Analyze examples, and you will avoid many common mistakes; Pay attention to the conclusion. It is a very important part of your work because here you must summarize everything you have stated in your work in a shorter manner. This section aims to motivate the reader and leave a positive aftertaste; Make short breaks, when writing your essay. Don’t forget to give yourself some rest and enough time to think about all the ideas you have. There is no need to waste all of your energy at once – proper rest will help you to stay focused and concentrated; Never force yourself to write about an issue if you lack necessary thoughts and words. You should be genuinely interested in the subject. Only in such way you will succeed! Final Thoughts This article aimed to show you what a health essay is about, how to choose an appropriate topic and how to write the paper in the best way.   It doesn’t matter whether you have already been assigned with a topic or you have just chosen one: always follow your heart and remain interested in the subject. If you are passionate about the topic, you will be able to find necessary information, remain focused and deliver an outstanding assignment. Good luck!